I hope to Bring Back the Touch

Since the day she stopped calling, I am trying to figure out where things went wrong. Now the things are so bad that we cannot talk for straight thirty minutes without blaming and distrusting each other intentions. At this point and not at any point, I blame her for what has happened. She was an adorable kitten when I first met her. We teased each other over horoscope and other things. It developed a bond of friendship between me and her. At that point of time, I never knew what was going to happen between me and her. We were just like meeting each other, sharing our problems and savoring the joy of early twenties. But then came a point where we were too much surrounded with our career related problems that we couldn’t afford to give to newly formed relationship. In such moments, you meet with your loved ones, go to movies, shop together but you never really spend time with your loved one. This is a beginning of an end for all relationships surviving in concrete jungles of metropolitan cities. We couldn’t think of the possible reasons why out relationship was going in the bad shape. In such moments, love birds quarrel each other due to frustration and I believe only the true lovers stay in the relationships despite constant fighting. So we keep on living, together and quarreling together.

Then Rationalism took place:
After trying hard, I took a decision she couldn’t. I thought of going apart with her. I didn’t think about it because I was interested in someone else. Though, I have been blamed for philandering regularly by her. But honestly I never thought of going with anyone. Because I couldn’t think of deserting her for someone fairer than her or good in other aspects. Though, I have so many female friends but all of them are friends just friends not more not less.  Yet, I could not make her believe in my intentions. Now when we are not talking to each other I think her state of frustration especially in our falling apart relationship. I was not spending a minute with her. On the contrary, I was chatting to different girls on Facebook but all of these conversations were intended to learn while interacting with more successful people.

Then I Tried Again

After spending about three months without her, I was away from all bitterness for her. She was again a sweet beautiful kitten for me. Yet, there was an absence of understanding between. I was not able to think of her as the perfect person to go and marrying for lifetime. So, I talked her to talk and talk so that we can #bringbackthetouch . It initially helped and we are still talking to build a trust between. Hope it will work and we will again do good things together….I still hope

Let Babli live a dignified life through Toilet Revolution

India, with its vast population has hundreds of problems ranging from scarcity of food, clean drinking water and nutritious food supplements. But among all these issues, the unavailability of toilets in Indian families is the most distressing problem. Considerably, 48% of urban Indian population and 60% of rural population don’t get the leisure of having toilet in their residences. Though, the usage of word leisure doesn’t seem appropriate. But I am using it because when half of Indian population doesn’t get this basic essentiality it looks like an amenity to me. However, Indian government has planned to get over with the problem of open defecation by the end of 2019. Apparently, it does not seem possible. Here’s how government and other private bodies are working on this mission.

The Ever Evolving Graveyard

In India, the problem of open defecation is eating the lives of 200, 000 infants every year. Before killing people, it contaminates food, transmits skin diseases, respiratory diseases, eye problems, scabies, intestinal parasites resulting in kidney damage, anthrax, tuberculosis and diarrhea related diseases. The Arbogast’s study says this problem can also cause mental and cognitive stunting to young children. So, the step needs to be taken now or it will be too late for all of us. If we talk about the women security relating to this issue then it shocks. HRD ministry report says that 10% (101,443 lakh) of total schools don’t provide separate toilet facilities to their girl students. It makes the girl students to leave schools at an early age. Moreover, NGOs has reported previously that open defecation often leads to sexual violence against women.

How Government is doing its bit

The newly elected Prime Minister of India has spoken about creation of toilets before and after the general elections. He also coined a political slogan “Pahle Shaunchalay Fir Devalaya” (first toilets then temples). This slogan has helped him in winning the heart of rational Indian electorates, who want their prime minister to talk about the real issues rather than investing time on less important issues. So, PM Modi has begun working on construction of toilets across the country. Considerably, ministry of drinking water and sanitation has drafted a proposal to create 20 millions toilets by 2015. However, some senior officials think it as a mission difficult to accomplish as the ministry is cursed with low manpower. Moreover, there has to be a supporting infrastructure to ensure the proper functioning of toilets. It includes sewerage system, water supply system and waste management system for elimination of open defecation in India.

How CSR is doing its bit

The corporate organizations have started working along with central and state governments to eliminate this problem. Apparently, TCS has invested 100 crore to build toilets in 10000 schools across the country. The Bharti Group has invested 100 crore for construction of toilets in Ludhiana and neighboring areas. Aditya Birla Group has announced 10000 sanitation facilities in Madhya Pradesh, Tamil Nadu, Uttar Pradesh and Gujarat by 2015. Apart from this, Larsen & Toubro has planned to create 5000 toilets and IIHMR University will add 13000 toilets in 6500 schools. Considerably, IIHMR University has already created 40000 toilets in Hanumangarh District and turned it open defecation free district. It also includes Hindustan Unilever, which is targeting to build 24000 toilets by 2015. HUL has also kick started the Toilet Academy initiative to promote the usage of clean toilets and good hygiene.

Do Your Own Bit

We all wish to contribute in getting rid of this problem which is causing death of 600000 Indian citizens every year. But, we don’t find the right ways of doing our own bit. This time Indiblogger and HUL’s Toilet Academy initiative have given us an opportunity to do our own bit.
You just need to log on the Domex.in and clink on the contribute tab. Doing this will make HUL spend 5 rupees for eliminating open defecation. Though, it wont be a big contrition but doing small bits make things larger.

Image Source: Domex Toilet Academy Website

Book Writing isn’t a lucrative Career says Sanjay Grover

Sanjay Grover authorAt times, we come across people who chose to follow their inner callings and do what they always love to do. One such person Sanjay Grover – the author of The Ideal Wife is available among us. The author has shared the interesting things about how he come to write is his debut book. I hope you will also find this interview resourceful and actionable.

1 – How did you reach to this idea of writing a book on the quest of an ideal wife? Was it somewhere related to your personal life? 

No, it isn’t related to my personal life. Idea of An Ideal Wife struck me while one day I was casually surfing through 100s of TV channels. My eyes got hooked to a TV program in which a machine changed the shape of an object that went in the machine. For a simple explanation – corn changes its shape and structure after getting popped in a popcorn machine.

That movement, I got a thought what if instead of an object we want to control the shape, size and qualities of a person as per our wishes. And Voila! An Ideal Wife was born.

Later I did a survey of my friends and colleagues to zero down on the qualities of An Ideal Wife which I wanted to present in my book.

2 – Arrival of a God on earth in a romcom story makes an amusing read but share the interesting creative process that brought a dwarf god into picture?

Drapaudi had to marry five Pandavas to get all the qualities she wanted in her husband then how could a mere mortal get his Ideal Wife so easily. This thought marked the entry of God. Bringing in God threw another challenge to me as a writer, since no Goddess or Apsara possessed the qualities this mere mortal wanted in his Ideal Wife then how could God get him An Ideal Wife? So, God had to be someone with no experience of dealing with unending wishes of human. That’s how a dwarf God, once driver of the biggest God, took shape in my book. He was not fit to become God initially but got promoted due to his closeness with the biggest God. Just like car drivers of many politicians in Mrityulok became Directors of companies floated by these politicians.

3 – What was the concept behind using Hphone, Hpade, LED light illuminated Swarglok? 

I wanted to show Swarglok is much more advanced than Mrityulok but at the same time making sure people understand its advancement. I mean I didn’t want to use the terms which could confuse the readers. So I chose some of the worldly things which we consider advanced such as iPhone, iPad etc and replaced them with Hphone, Hpad (means Heaven’s phone, Heaven’s pad etc). Who is better than Steve Jobs, once he reached heaven, to develop these J?

4 – The price and length of the book is ideal for a speedy read. Was this a strategic move before writing the book?

I have barely read 4-5 English fiction in my entire life but I read newspaper, articles etc almost 3-4 hours every day. I have always preferred reading something which can be finished in a quick time due to two main reasons; first due to nature of my work I have to juggle many things at the same time and second my attention span is not very good while reading. So I wanted to write something which I, myself as a reader, would take very less time to finish.

I, being a marketer myself, very well knew that book connoisseur will not be my target audience as I was going to write in a very simple language. I was more interested in reaching to general reading population. That is the main reason we opted for a price point which would encourage even the not-so-avid reader to pick up my book.

5 – You talked about your love for cinema in preface of the book. Now you are a published author. Will you move on to make films or we will have more books from you?

I am writing my second book currently and at the same time pitching my film stories to producers. Let’s see what happens first J

6 – You are a new author in the town. Please share your experience in getting this book published? It will surely help the wannabes.

There are four major steps which every author needs to go through; writing, publishing, distribution and marketing. The easiest among these is writing, as the author has full control over what he/she wants to write. The biggest challenge is to find a good publisher to publish your work. In my case, most of the big publishers didn’t even reply. After struggling to get to reach them for more than six months, I opted for a small but good publisher who was convinced with my story. I got offers from few other small publishers but went with Good Times as they allowed me full freedom not only in creative process (such as cover design, font size, font type etc) but also in marketing (including deciding the price point). Due to this freedom, I was able to negotiate a promotional deal with www.shaadi.com.

A word of advice to all aspiring authors, book writing is not a very lucrative career till you are very successful. I would suggest them to continue working in some alternate field which can keep their kitchen running.

7 – Describe your book in a sentence of five words.

It’s funny, gripping and interesting.

8 -  Have you adopted writing as a fulltime career? If not then how do you manage to allocate your energy in both directions?

I was a corporate guy for many years in USA but shifted to filmmaking in 2007. Today, I am a writer and short film director in Hindi film industry. I made a career shift knowing most of the challenges so I was physically, mentally and financial prepared. I spend my time in writing books and film scripts, producing corporate films and directing short films. I thoroughly enjoy what I do so allocating energies in many directions is never an issue.

9 – Tell us something about influence of Indian literary market on the creative process of writing a book and making a movie?

Not sure if I am competent enough to talk about it. It’s my first book and I still need to grow a lot.

10 – Would you like to say a few words to the young readers, who are now reading your wonderful book?

Just read with a flow and let your imaginations go wild.

For more interesting reviews please visit my blog’s interview section

Book Review: Brand Vinci by Pavan Padki

brand-vinciBeing the member of editorial team of a media organisation, I often come across multiple branding activities all across the year. At times, the editorial colleagues don’t understand the purpose of these activities and call them useless exercises for a newspaper. I believe people in other professions can also think alike with no or less understanding of their organisational. But the things have changed over the period of time.  Now everyone working for an organisation is required to work in any sync to support the organisational brands. The values, purposes and achievements of organizational brand should reach up to the housekeeping department of the organisation. It makes people think alike and ensure the flow of organizational energy towards certain premeditated goals. But the things go wrong when the very people who manage, create and feed a brand forget the purpose of their brands. In other cases, they might lose track of long term goals. I won’t say that the brand colleagues don’t do their job appropriately because brand is such a diverse subject that people can get confused. For such people, Brand Vinci does a great job.

This book has successfully kept itself away from the jargon and big beautiful vocabulary of brand world. It is divided in six facets of branding. It includes brand balance, brand purpose, brand perspective, brand positioning, brand property and brand protocol. With each chapter, the author has used creative sketches to emphasise the crucial importance of each chapter in overall success of the brand. Like all great brand and marketing gurus, the author has used real life examples. Yet the examples are short and crisp. In this 91 pages long book, you can understand where you were going wrong in your brand management activities. Moreover, this book is not just for brand creator, developers or managers. But it let everyone understand the essential things about brands.

When it comes to language and presentation, its a gem. The book has used multiple sketches with short tips on branding activities. The language is pretty simple and easy for a non brand professional. The big points are mentioned as quotations in full page images.

Experience as an Avid Reader: In my experience, I have found the good for everyone working for brands. The usage of images along with quotations is interesting. The mention of big principles like “when a consumer products buy or begin using a product, he automatically begins to consume the brand.”  With mention of personal brands like Mother Teresa, Adolf Hitler, the author has tried to explain things like brand properties. So I think the book can be read again and again.

50 Words Verdict: if you are willing to understand anything about brands then this book can help. Without usual thickness of brand books, it’s an easy read. Though, I doubt if it work as a short notes for MBA students.

Whom Should be Believed?

While reading Inder Malhotra’s series on former prime minister Jawahar Lal Nehru, I come to know about how great communicator Nehru was. The article series is covering all the personality attributes of the great leader of Indian politics. I am quite convinced with the contents of this series. I believe he was The Leader with such exemplary persona.

But I was shocked when my younger brother raised a question on the authenticity of the columnist’s claims. He was quite clear in his point and his clarity convinced me to raise this question. He asked that should we trust on these columnists or newspaper when they are not neutral in their ideologies and alliances. It was quite a logical question that one columnist with such great influence can easily serve the needs of a propaganda. Here I would like to be generic and cover all the opinions of great and learned columnists in all the newspapers.

Here I can come to remember the Dan Brown quote about the difference in science and Christianity. Mr. Brown shared one of his childhood memories. Once being baffled with two different theories of origination of the world, little Brown asked the priest about the authenticity of different versions of origination of the world. The priest answered, ‘Nice Boys don’t ask such questions’. This is same way our youngsters are asking questions. They want to know which so-called truth is truth itself. They all want to accept our leaders as they were in nature without keeping them in any category good or bad. There’s one consensus that whatever they did was best in their limited capabilities.

But the question is who is authentic enough to tell the truth about them. Everyone is so busy in making their marks and previous leaders are the tools of current day politics. So there is a question that we should trust on the authenticity of this newspaper or that newspaper, this columnist or that columnist. It’s just a reference. Someday Subrsmaniyan Swami will come again with his set of self authorised revelations, which will put Nehru in a bad light. He will tell stories to malign the persona of Gandhi Family or making Indians aware with real Gandhi family. The motives are unclear. So who’s right and who’s wrong is the question of greater concern. The authorities must come in common consensus on the matter of historical data and content.

Because if we’ll continue this then sooner or later our youngsters will stop giving the minimum possible impossible respect to their leaders. They will grow confused and wold have none to follow in their troubled times. They seriously will get none to learn from the deeds of their forefathers. Thus, I think we should work on this now.

The Bouncy Kids

Child is son for mother’s eyes, Child is proud for father’s eyes,
Sometime back it was hard for families to get their kids diagnosed. They all used to trust on some god of this color or that colour. Yet whenever their kids go ill the people all over the world line up before the temples of some god or other. And their kids cry so high while parents sell their lands to temple’s priest so that he can make god happy. It was a common yet miserable moment of everyday life. The farmers seldom go to farms fearing that they won’t see their kids again. Once in such village, an orphan boy lived who saw his comrades dying with unknown illnesses. And he saw his comrades’ families dying following the sudden demise of their kids. Seeing the departures of his close friends, the boy always felt an urge to offer his life to save the lives of his friends and friends’ families. Yet he could not do anything to save the lives of his friends. He was growing up as a cursed child because everyone of his age had either left the world or bed ridden due to some illness or other. This made the guy with no friends at all. He used to begin walking early morning covering the huts of his friends to see if they are alright. If he sees someone in need then he tries to offer his selfless services. Yet people never accepted him due to multiple reasons. Some used to say that the boy is a ghost as he has never fallen ill while dozens of kids of boy’s age were dead then. It made the boy very sad and tend to figure out the reasons of these illnesses.

In his quest, he traveled hundreds of villages to see the pattern of illnesses. In his study, he found that the families with less hygienic and unhealthy lifestyles have lost their sons and daughters in majority. After this, the families came who do not make necessary changes in  the eating habits with change in weather. In his journey, the boy met with many kinds of Alchemists. The one who used to make gold by alloying led with silver and the one who used to spend days and nights to find the cure of illnesses. The later sort of alchemists shown the grown up boy to save the life of his village. But the old alchemists told him to set up an example for villagers because people don’t believe you until you show them your caliber.

So he adopted an ill kid and brought him to his own village. The situation of the kid was already deteriorating yet the boy was treating his adopted kid so carefully. Seeing this, the villagers begin to realize that the boy was no ghost and hold no godly powers and felt bad for boy for the deteriorating health of boy’s kid.
When the boy saw people accepting him, he begin telling people about his treatments. Over a period of time, the kid’s health begin improving and he begin to bounce with joy across the village. It made everyone ask the boy to treat their kids as well. And he did with pleasure. Soon, the boy earned the reputation of a medic in that village and dozens of other villages around him. He turned old but the kids of boy’s village stopped dying like flies. And that village gets the reputation of village of healthy and bouncy kids.

Thanks to Indiblogger to let me tell this story.

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